In the dynamic world of property development and management, adaptability and innovation are important factors to achieve company success. In order to achieve this, digitalization can be one of the efforts made by companies, especially in the property sector, to keep abreast of dynamic property management developments. As mentioned on the kompas.com news page, the property industry is part of the Indonesia Digital Roadmap Scheme 2021-2024 which is a government priority for digital transformation. In addition, it is also mentioned that digitalization carried out by the property industry sector can accelerate Indonesia's economic recovery. A company that has been working towards this is PT Graha Sarana Duta, which operates under the Telkom Property brand. Through strategic changes and the implementation of digital technology in property project management services using Tomps Project, PT Graha Sarana Duta has carved out a remarkable success story in the Indonesian property industry.
Reporting from the website telkomproperty.co.id, established in 1981, Telkom Property or PT Graha Sarana Duta initially had a focus on the development and management of prime properties for Telkom Indonesia. Over the years, they expanded their portfolio to include various types of properties, including office buildings, data centers, and housing. However, a major change took place in 2010 by Telkom Property to change their vision and mission. This had to do with the company's desire to make a portfolio change to become an integrated property development company. With this change, Telkom Property is committed to business transformation in terms of performance, culture, and internal competencies in order to compete with other business actors in the Indonesian property industry.
In 2010, Telkom Property made major changes in their vision and mission. The company's leaders realized the need to transform to remain competitive in the Indonesian property market. Their vision became more assertive, namely: "To be the most preferred technology-based property company in Indonesia."
To achieve this vision, Telkom Property has developed four key missions:
One of the key factors behind Telkom Property's success is the use of Tomps Project, Telkom Indonesia's digital platform for project management. Tomps Project has proven to be essential in managing projects more effectively and efficiently. With a variety of functional features that can support company performance such as project progress dashboards, geographic information systems, API integration, deliverables, S curves, and many others, Tomps has been trusted by more than 100 companies and government agencies in Indonesia. With Tomps' experience, Telkom Property is more confident to use Tomps Project as a trusted digital platform for managing various types of projects including property industry projects. Of the various features available on the Tomps Project platform, the following are the two most influential features in supporting Telkom Property's performance.
Before discussing further about using the deliverables feature, here is a discussion about its definition first. Deliverables are concrete results or products that are expected or required to be produced as part of a project. In the context of project management, deliverables are specific items that must be completed and delivered by the project team at various stages of the project to achieve the overall project objectives. With this explanation, it can be concluded that deliverables are concrete steps required to achieve project success and are often the basis for measuring project progress.
Furthermore, the "Deliverables" feature in the Tomps Project digital project management platform has several key functions that are very important in monitoring and managing projects. Here are some of the main functions of the Deliverables feature:
The deliverables feature allows Telkom Property to closely record project progress, including start and end dates, especially in procurement activities. It provides a comprehensive overview of each task or activity in a project, highlighting important information such as realization period, weight, percentage of progress, progress status, and approval status.
The project progress dashboard in Tomps Project is a very useful feature in monitoring the progress of various projects being managed. It provides an overall view of the project status visually, which makes it easier for project managers and teams to make informed decisions. Some of the key information provided by the project progress dashboard are:
With the Project Progress Dashboard feature from Tomps Project, Telkom Property can manage their projects more practically by simplifying project management, increasing transparency, and ensuring efficient communication within the organization. Thus, the reporting carried out by the project team from Telkom Property to the management becomes more complete.
Telkom Property's journey from a conventional property company to a technology-driven property company is a testament to their commitment to excellence and adaptability in the digital era. By adopting the Tomps Project and aligning their vision and mission with the digital era, they have not only strengthened their position in the Indonesian property market, but also set the standard for innovation in the industry. This success story is an inspiration for businesses looking to thrive in this ever-changing industry.
Alexander, H. B. (2021, October 18). Digitalisasi Buka Peluang Baru bagi Pasar Properti Halaman all - Kompas.com. KOMPAS.com; Kompas.com. https://www.kompas.com/properti/read/2021/10/18/123000421/digitalisasi-buka-peluang-baru-bagi-pasar-properti?page=all
PT Graha Sarana Duta. (2023). Telkom Property. Telkomproperty.co.id. https://www.telkomproperty.co.id/
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